When recording any film no matter the genre or no matter the quality, the audience's overall responses are vital within any mainstream production, as it is the actual approval of the film within the general public which decides the prosperity of the film. Through this image is the top 250 rated movies as rated by IMDb users.
'Laughter' aims towards audiences ranging between 15-25 as any younger or older 25 may not understand the comedy which will be involved within my short. Due to the fact that I have thought about this I feel this target audience set range is perfect.
This table is an imperative piece to help with the breaking down of demographics as an occupation which is a major contribution of our identity and, crucially to institutions. An example of this table would be 'Casual/ Lowest Grade Workers' (E) this relates to students and the elderly who aren't employed and have time to sit around and watch TV more likely than others. Productions tend to approach their target audience through different classifications within demographics, one ore more class. Within 'Laughter' the demographic audience within my film varies from 'Casual/ Lowest Grade Workers (E)' to 'Lower Middle Class (B)'. Comedy films are adored by everyone, but having a target audience doesn't determine whether my audience could be 75 and watching or 12 and watching, my target audience is just set 15-25 to set a guide as to what I feel my audience age is set as. From viewing this more clearly I can see that no matter the demographic anyone of the classes can view my short.
Huffpost Comedy United Kingdom Bad Moms (2016) - Review:
At first it suggests how the main star manages to look after everyone including her two kids without even dropping an inch of sweat. "All of the above is achieved without a single hair out of place, or a single bead of sweat. Naturally, her makeup remains flawless." Later on it suggests that an actor is using a word too much as if she's using it in every sentence, the word 'baby'. "Bad Moms missed out on several opportunities to be absolutely hilarious, which is a shame. At points it almost feels desperate as it begs for laughs. It's lazy, rushed comedy, perhaps hastily made in time to join the influx of all-female casts that are currently sweeping cinemas. Other criticisms include the fact that Mila Kunis calls her children 'baby' far too many times for my liking, we're talking at least in every sentence, it is cringe worthy." With this information it allows crucial evidence how to some people using the same words over and over can cause a negative effect towards a film such as 'Laughter'. Comedies are becoming unfunny and predictable due to their poor attempts ate being funny which comes across as quite desperate. Bad Moms is no exception. The Reel Views Movie Reviews
The Other Woman (2014) - Review:
Writer of this article targets Director of the film 'The Other Woman' "What a comedown to find him in charge of such an unfocused, unfunny, scatologically-obsessed"comedy." A movie that relies on audience obtuseness and believes infantile humor is the best kind, The Other Woman ignores dozens of potentially edgy possibitlies to tell the most banal sorry imaginable - and to do it badly. Cassettes isn't solely responsible for this misbegotten creation but, as director, he has to assume the lion's share of the liability." The writer within the article continues to mention how the Director has blocked out crucial elements which should of been involved within this film. "The studio would have us believe that The Other Woman is a "female empowerment" motion picture. However, the only thing this movie informs viewers is that comedies with female protagonists can be just as insulting and offensive as those with male protagonists. As much as I may have disliked Bridesmaids and Bachelorette, at least those movies had the courage of their convictions to descend into the mud and revel in bodily fluids and raunchiness. The Other Woman arrives with a tarnished PG-13 rating, meaning it self-censors in ways that are painfully obvious. The movie dances around the edges of the R-rated envelope but is careful never to penetrate it." Having this knowledge when it comes to the development of my short film 'Laughter' enables me to know what not to when it comes to the scenes and overall footage which I will be conveying within 'Laughter' and to choose appropriately the rating which I will be providing when it comes to releasing the short. Bibliography: The Huffington Post. N.p., 2016. Web. 8 Dec. 2016. (Bad Moms) http://www.huffingtonpost.co.uk/carina-maggar/bad-moms-a-review_b_11773010.html Berardinelli, James. "Other Woman, The | Reelviews Movie Reviews". Reelviews Movie Reviews. N.p., 2016. Web. 8 Dec. 2016. (The Other Woman) http://www.reelviews.net/reelviews/other-woman-the_2756
Statistics show that 64% of people like watching a comedy film showing it appeals to a wide range of people and is also the most popular out of all other genres (horror = 32%, romance 26%, action = 50%). (Hicks, Chloe.) Chloe discusses that even though Comedy was voted highest at 64% it isn't the highest gross film of all time as action or adventure films with comedy films are slightly further down the chart showing people might be more entitled to go to the cinema to watch a film due to its stunning effects, visuals. She also mentions that it is a better idea to aim your target audience at all ages as comedy movies don't perform as well as hoped. However, the way you label the movie depends on the audiences who will watch for example if a comedy film is labelled PG or U this would have comical scenes involved but be seen more for the younger generations. Whereas the audience would feel differently if the comedy film was labelled 12 or 15 as this shows there may be swearing or violence involved which gives the movie tension and appeals to higher age viewers. However, with an 18 certificated film, these films although still based around comedy seem more explicit in the way of language and scenes involved which makes the overall film heavily aimed at over 18 and overs. Bibliography: Hicks, Chloe. "Audience Research - Comedy". Chloehicksg324.blogspot.co.uk. N.p., 2016. Web. 1 Dec. 2016. http://chloehicksg324.blogspot.co.uk/2015/08/audience-research-comedy.html
What is a Focus Group? - A focus group is a form of qualitative research. This is a group of people which are formed together to participate within a discussion and are asked for their perceptions, opinions and attitudes towards a product or service. Within this focus group I will be gathering their opinions and attitudes towards two different short films. Within this I will be seeing what they are interested and not interested in involving the films. After the two shorts have been shown and information from the group I will suggest what techniques I intend to use within my short film. Short Film 1: (The Translator)
Short Film 2: (Cloak & Dagger: National Security)
My Focus Group to gather opinions on my chosen short drama genre:
The market throughout the film and TV industry is competitive and expensive and due to my short film 'Laughter' having an all to nothing budget I have chosen after post-production I will be distributing 'Laughter' through YouTube for absolutely no cost involved. Another reason that I have chosen to use YouTube is because it is easy to access and anyone from around the globe can access it with the appropriate equipment (Laptop, Wi-Fi etc.) This is so effective as I am on a significantly low budget and using YouTube will save me sufficient funds when it comes to distributing my short.
Bad Moms (2016) I have chose to analyse the film 'Bad Moms' as it shares same features in which I will be displaying within my short 'Laughter'. Being able to look at other films with similar conventions which are usually portrayed within the comedy genre industry and potentially take ideas to then be able to use them myself. A convention I noticed within the film was when anything funny happened for example, one mother fell of a chair onto the floor everything goes silent but the actors say something funny in return to continue the funny moment within the scene. Also whenever a slow mo scene comes along music within the background starts getting louder. It grows and allows the audience that feel of tension as to when the funniest part is coming up. Using this technique is effective as it allows the audience to get ready for the segment. I can use this within my film whenever a funny moment within the film is about to occur. Here is the trailer I gathered my information from to then be able to analyse.
Spy (2015) Within Spy there are many different conventions used to make it a comedy film. Using some of these comedy conventions displayed by the main actor who before was in the films 'Bridesmaids and The Heat' as she is the main participant within the role of comedy. For example at first she was a desk lady who operates within the agency behind her desk, but the organisation needed an undercover agent who had never been on the field, she offered and was judged and called a lunch lady, in the most funny way possible. Later on you see her riding of on a scooter(which has a roof attached) and then two seconds later she falls off and asks who has a roof on a scooter... What are you a pope? Also the sounds used when the scooter falls to the side almost as if a squeak was appearing. This displays the whole comedy genre and makes the movie even more funnier. The music involved throughout the film just gets the audience growing to then receive the action which is displayed from the segments. Here is the trailer I gathered my information from to then be able to analyse.
