What is a Focus Group?
- A focus group is a form of qualitative research.
This is a group of people which are formed together to participate within a discussion and are asked for their perceptions, opinions and attitudes towards a product or service.
Within this focus group I will be gathering their opinions and attitudes towards two different short films. Within this I will be seeing what they are interested and not interested in involving the films. After the two shorts have been shown and information from the group I will suggest what techniques I intend to use within my short film.
Short Film 1: (The Translator)
Short Film 2: (Cloak & Dagger: National Security)
My Focus Group to gather opinions on my chosen short drama genre:
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