Chloe discusses that even though Comedy was voted highest at 64% it isn't the highest gross film of all time as action or adventure films with comedy films are slightly further down the chart showing people might be more entitled to go to the cinema to watch a film due to its stunning effects, visuals. She also mentions that it is a better idea to aim your target audience at all ages as comedy movies don't perform as well as hoped. However, the way you label the movie depends on the audiences who will watch for example if a comedy film is labelled PG or U this would have comical scenes involved but be seen more for the younger generations. Whereas the audience would feel differently if the comedy film was labelled 12 or 15 as this shows there may be swearing or violence involved which gives the movie tension and appeals to higher age viewers. However, with an 18 certificated film, these films although still based around comedy seem more explicit in the way of language and scenes involved which makes the overall film heavily aimed at over 18 and overs.
Bibliography:
Hicks, Chloe. "Audience Research - Comedy". Chloehicksg324.blogspot.co.uk. N.p., 2016. Web. 1 Dec. 2016.
http://chloehicksg324.blogspot.co.uk/2015/08/audience-research-comedy.html
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